Choosing a platform that works with a users’ skill and capacity is crucial for digital project success, so for the web presence and communications springboard for a consultant, Work Collaboratively, we chose a WordPress.com subscription and a simple theme and two-menu structure that’s easy to update.
Content was scraped and adapted from a previous site, and automated drip campaign landing pages are integrated as well.
Finally, I produce a bimonthly HTML newsletter and manage a CRM which holds client contacts, tags, and automates email communication.
Platform: wordpress.com
Tasks: information architecture, URL/DNS management, events listings, newsletter
